Interactivate is live!

Today I launched the website for my new business:


The name and strapline will be no surprise to regular readers of this blog!


I see this as a way of applying everything I’ve learned from my PhD and beyond to inform practice in museums, heritage sites and cultural tourism destinations. I’ll be aiming to work with anyone who wants to take a look at themselves through the eyes of their visitors. There will be three main strands to the business (more here):

  • Research: specifically visitor research
  • Consultancy: general advice and training
  • Creative: exhibition planning, interpretive text, etc.

This blog won’t be going anywhere – I’ll continue to post regularly on visitor experiences, interpretation, museums and design. I hope you’ll help me spread the word!

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