I’ve recently had a review article published in the journal Visitor Studies titled “Museum Atmospherics: the role of the exhibition environment in the visitor experience”. The abstract is here, there’s also a link to the full text .
The article is based on the literature review I did in the first year of my PhD and sets the scene for my research. It describes the concept of atmospherics, a term coined in the 1970s to describe how marketers and retail designers can influence consumer behaviour through design choices.
Atmospherics can be considered the psychology of consumer environments, and I provide an overview of the psychological theories that have informed atmospherics research. I also review some of the more notable studies that have been done in retail atmospherics, demonstrating relationships between design features and consumer behaviour. Comparable relationships exist in museum settings, and I argue that museums have sufficient similarities with retail and other service environments to make atmospherics relevant to the study of exhibition environments. Finally, the article sets out a research agenda for museum atmospherics as a way of further characterising the exhibition environment and its role in the visitor experience. This is the research gap that my PhD is helping to address. A work in progress!
 – Link to full text is available to Visitor Studies subscribers only (or libraries that have it as part of a Taylor & Francis subscription bundle). If you don’t have access to a subscription but would like a copy, I have a limited number of eprints available – just drop me a line in the contacts page and I’ll send you one.