You can’t miss it!

The blood donation centre in the city has recently moved to a new location, and this morning was my first visit to the new site. I knew roughly where it was (in one of the city centre arcades), but wasn’t sure of its exact location. I needn’t have worried.

As soon as I walked into the arcade, there was clear signage (both at height and on the floor) that confirmed that I was in the right place and headed in the right direction.

Floor stickers and a large overhead banner point directing you to the new donor centre.

The floor signage repeats on both sides along the full length of the arcade – important for busy times of day when crowds will obscure at least some of these.

More floor signage – I’m still heading the right way!

This continues until you reach the entrance of the facility – it’s clearly signposted and the large clear facade welcomes you to enter:

The entrance to the new Blood Donor Centre. Clear signage and a sense of arrival.

The net effect of this is that I arrived to my donation appointment on time, and in a relaxed frame of mind. Although I find blood donation trouble free, it’s still not something you want to arrive stressed at!

Inside the centre itself there are large graphic murals of different people who have benefited from blood donation as well as signage that explains the donation process and what your blood might end up getting used for. (I’ve avoided taking photos inside to respect the privacy of my fellow donors.) There were some nice touches here, although I was struck by the lack of ethnic diversity in the featured donation recipients.

This amount of signage probably won’t be around forever, as people get used to the new location. But at the moment it’s a great case study of how to get people to your door without stress, fuss or confusion.

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